Is a firm pillow better for everyone?

No. A firmer pillow is not universally better. The best firmness depends on sleep position, body shape, and personal comfort preferences.

Can a pillow be too soft?

Yes. If a pillow compresses unevenly or loses height overnight, it may affect neck alignment and reduce consistent support.

Does pillow firmness affect sleep quality?

Pillow firmness can influence head and neck positioning. For some sleepers, better alignment and consistent support may improve comfort during sleep.

How do I know if my pillow is supportive enough?

If you frequently stack pillows, notice flattening overnight, wake with tension, or find yourself readjusting often, your pillow may not be providing consistent support.

How do I know if my pillow is too soft or too firm?

Many sleepers notice a pillow is too soft if it flattens, collapses unevenly, or requires frequent repositioning. A pillow may feel too firm if it creates pressure points or feels uncomfortable under the neck or head. The aim is stable support that maintains comfortable alignment without forcing posture.

Delivery

We aim to deliver your order quickly and reliably, using trusted UK carriers. Once your order is despatched, you’ll receive tracking details so you can follow its progress.

Delivery Options

Standard Delivery – Free
Delivered within 3–5 business days

Next Day Delivery – £3.95
Delivered within 1–2 business days
Orders must be placed before 2pm (Monday–Friday)

Important Delivery Notes

Orders are dispatched Monday to Sunday, excluding public holidays
Next Day orders placed after 2pm will be processed the next working day
Please note shipping times are estimated and are not guaranteed. Shipping may take longer for remote locations & around Bank Holidays & Public Holidays

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Delivery

Delivery Options

Important Delivery Notes